As a society we get less sleep than ever before, and in our cities and towns we are surrounded by pollution and dirt. All of these issues can lead to dull, dehydrated and dry skin – and even in some cases cause uneven skin tone and accelerated ageing.

As this pollution attacks the collagen in your skin and penetrates deep into the pores, it will cause inflammation and reduce the elasticity and firmness of your skin. To counteract these damaging and dulling effects, it is important to choose products that help protect you and block out harmful free-radicals.

Antioxidant rich foods and skincare products are known to help protect the skin from this type of damage. The way antioxidants work is by neutralising free-radicals on the skin and aiding repair - reducing the damage to your collagen.

One of the best antioxidants on the market is vitamin C. Vitamin C is a gold standard in antioxidant care for the skin. It has even been shown to help fight damage from UV light. It is the perfect ingredient for boosting radiance, skin rejuvination and maintaining a youthful glow.

But there is a new generation of vitamin C powered serums that have added benefits – ensuring you get the biggest skincare ‘bang for your buck’. Illumiscin is a stabilised blend of vitamin C and Zinc PCA that helps boost the antioxidative effects on the skin – targeting the two pigments responsible for age spots (liver spots) and discolouration – helping you to achieve radiance and evenness of skin tone.

Balance Active Formula’s Vitamin C Brightening Serum is the ultimate dull skin saviour. This serum promises to leave the skin looking brighter – it is the perfect remedy for skin that lacks radiance and needs glow. 

The Vitamin C Serum has shot to the top of our ‘Bestsellers’ list - as people realise the power of these clinically proven ingredients that drastically revolutionise your skin.– so no matter your budget, you can have radiant, tighter and brighter skin all year round.

Photo credit to @amierawphotography