The Latest Skincare Trends in 2018

7th March, 2018


Here at Balance Active Formula HQ, we like to stay up to date with the latest skincare trends and what our customers are looking for in the future! If you have any feedback for us, please leave a comment or contact us.

Onto the latest skincare trends in 2018:

1. Holistic beauty with wellness and natural ingredients
As we’re now coming to terms with what ingredients and products we use on our skin on a daily basis, we’re looking for natural alternatives to treat our skin.

2. A simplified skincare routine
Gone are the days when we’d have a 10 step skincare routine, instead we’re looking for hard-working products that can do the job in minimal steps.

3. Products that protect against pollution and climate change
Studies have proven that pollution is the cause of uneven skin texture and dull skin tone, as well as accelerating your skin’s ageing process.

4. More masks!
The beauty market went crazy for face masks last year of all shapes and sizes, from sheets to bubbles. We predict there’s more to come this year!

5. Realistic beauty and realistic prices
The savvy shopper will see that spending more doesn’t necessarily mean getting the best for your skin. The Balance Active Formula range is about creating affordable and clinically proven skincare for everyone, find out more about our products here.

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